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A Leading European Company Successfully Develops U.S. Commercial Operation Through PrincetonOne Process
The Client
After the development of several new products, the U.K.-based client was ready to establish a U.S. commercial operation to promote
them. The company needed to build a specialty sales force to launch the products and help develop a presence in the U.S. marketplace.
In order to meet the company’s strategic goals, the client sought outside counsel from HirePursuit to provide expertise on the right
approaches to their staffing needs.
The Challenge
After the development of several new products, the U.K.-based client was ready to establish a U.S. commercial operation to promote
them. The company needed to build a specialty sales force to launch the products and help develop a presence in the U.S. marketplace.
In order to meet the company’s strategic goals, the client sought outside counsel from PrincetonOne to provide expertise on the right
approaches to their staffing needs.
The Solution
PrincetonOne customized a talent acquisition process that centered on finding qualified individuals to sell the client’s products with
success. To attract the right talent, PrincetonOne and the client worked together to develop a candidate profile that would match with
the company’s culture and future goals. PrincetonOne staff members played an integral role in educating candidates on the company
and helping build the client company’s brand as an “employer of choice.”
PrincetonOne handled not only the implementation of the talent acquisition process, but was also responsible for all background checks,
medical checks, offer letters, interview coordination, parking and expenses.
Measurable Results
Meeting the pre-determined timelines was crucial to the success of the project. PrincetonOne was able to exceed the company’s
expectations by completing the project seven weeks early and with a 40 percent increase in candidate offers than was originally
projected. The fill rate for the project was over 100 percent due to unanticipated offers that candidates received. The interview to
offer ratio was 2 to 1 compared to an industry average of 7 to 1. Throughout the course of the project PrincetonOne provided the
client with constant communication and counsel that was imperative to the company’s efforts to launch their new products in the
U.S. and begin their quest of internationalization.
•Number of candidates screened increased by 226 percent
•Number of candidates assessed increased by 4 percent
•Fill rate increased by 5 percent
•Interview to offer ratio increased by 50 percent
For further information, please contact:
Ryan Hoffman
Director of Business Development, PrincetonOne
(317) 352-3111
Ryan.Hoffman@PrincetonOne.com
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