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Critical support during strategic transition
The Client
Aspect Communications helps their clients manage and build customer relationships by providing e-business solutions. Formerly the
manufacturer of call center hardware, they accurately predicted a major change in the strategic direction of their industry, from
hardware-based to software-driven products.
The Challenge
Aspect realized the critical importance of re-directing their company. After hiring a new CEO with a strong software background,
they were ready to begin the transition. The client was looking for help in moving their sales force from a Legacy hardware based group
into an enterprise-wide software sales team. They also needed to re-direct the efforts of their marketing department to fit the new
structure.
The Solution
In their search for a recruiting partner, Aspect retained PrincetonOne to recruit several mid-level sales and sales support managers.
After the first four immediate strategic hires, Aspect was convinced that PrincetonOne was the right partner to direct their transition.
PrincetonOne forged ahead and Aspect subsequently hired 15 sales people who fit the new profile. In addition, PrincetonOne recruited
a large pool of candidates who fit other profiles in this project to help round out the company. Aspect was pleased and excited about
Princeton's candidates, and hired 23 new software sales, sales support and marketing experts to complete their transformation.
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